Lead → Booking Autopilot

A new client means a new copy of this file plus a deploy. Nothing else changes. Excerpt:

{
  "brand": {
    "business": "Ridgewell Solar",
    "tone": "friendly, specific and short; no hype, no pressure, US English"
  },
  "scoring": {
    "fit": {
      "max": 50,
      "rules": [
        {
          "field": "property",
          "equals": "own",
          "points": 35,
          "label": "Owns the home"
        },
        {
          "field": "property",
          "equals": "business",
          "points": 30,
          "label": "Business property"
        },
        "…"
      ]
    },
    "tiers": [
      {
        "name": "Hot",
        "min": 75
      },
      {
        "name": "Warm",
        "min": 50
      },
      {
        "name": "Nurture",
        "min": 0
      }
    ]
  },
  "booking": {
    "timezone": "America/Chicago",
    "start": "09:00",
    "end": "17:00",
    "bookingLink": "https://cal.example.com/ridgewell/roof-check"
  },
  "alerts": {
    "slackChannel": "#sales-alerts",
    "notifyTiers": [
      "Hot",
      "Warm"
    ]
  }
}